Lidewij Edelkoort is a trend forecaster, which travels the world studying the evolution of socio-cultural trends, and then sharing this information with its customers from various industries such as fashion, textiles, interiors, automobiles, cosmetics, retail and food. In his Paris-based Trend Union company, Edelkoort creates trend books two or more years ahead, which are tools used by international brand strategists, designers and marketers.
We are a family owned and operated business.
Today Lidewij is Dean of Hybrid Design Studies at Parsons School of Design in New York and advises several important companies in the market such as Coca-Cola, Nissan, Lacoste, Camper, Disney, Estée Lauder, Galeries Lafayette, GAP, Jean Patou, L'Oréal, Mattel, Marks & Spencer, Seibu, Seiko, Siemens, Shiseido and Whirlpool, among many other customers.
We are a family owned and operated business.
In the textile industry, Edelkoort consulted for Premiere Vision, Pitti Filati, Prato Expo, Woolmark, Luigi Botto, Cone Denim, Cerruti, Rubelli, Ermenegildo Zegna, Mohair South Africa, Netherlands Interieur Instituut and Como Silk Industrial Union.
We are a family owned and operated business.
His trend books created for Trend Union are sold to companies like Armani and Zegna, and in retail stores, from Zara to Prada.
Edelkoort was also invited by several banks, insurance companies, administrators and developers to present trends in lifestyle, for companies such as Accenture, ABN Amro, Bouwfonds, Rabobank, Association of Swiss Banks and Swiss Association of Real Estate Agents (SVIT).
Having run the famous Eindhoven Design Academy from 1998 until 2008 and founded Designhuis (cultural center for the promotion of design). In 2011, Edelkoort founded School of Form, a design school in Pozman, Poland, especially for Eastern European students, with a curriculum that mixes design and humanities studies.
We are a family owned and operated business.
Since 1992, Edelkoort's magazines have helped to redefine the editorial media, acting as inspiring style bibles, which have become ideograms of their time. View on Color, InView and Bloom are trend tools used by creative professionals and avid amateurs around the world.
We are a family owned and operated business.
Edelkoort was recognized as a very important name for Dutch interior design with the Woonbeurs award in 2001. In 2003 TIME magazine named her as one of the 25 Most Influential People in Fashion, in world terms, while the following year she was named one of the 30 Most Influential People in Design by Icon magazine. In 2004, she received the Grand Seigneur award from the Netherlands for her work in fashion and textiles. In 2005, Edelkoort received an award for his career from Aid to Artisans and in 2008, a title of Doctorate Honoris Causa in Arts from Nottingham Trent University. In the same year, the French Minister of Culture named her Chevalier des Arts et des Lettres and the Dutch royal family named her Knight of the Order of Oranje Nassau.
We are a family owned and operated business.
As a curator of exhibitions around the world, Edelkoort created memorable design exhibitions for the Museum of Contemporary Art in Chicago, Nordiska museet in Stockholm, Museum of Architecture in Moscow, Design Museum Holon in Tel Aviv and the 21_21 DESIGN SIGHT museum by Issey Miyake in Tokyo. His trend forecasting career was also the subject of Archeology of the Future, an itinerant retrospective that was shown in Paris and the Netherlands in 2008-2009. At the Salone del Mobile.
We are a family owned and operated business.
From Milan, she curated Talking Textiles, an itinerant exhibition that was part of an ongoing initiative to promote the survival of textiles and young creative talent. She was also named by Louis Vuitton in Journey to Excellence, in collaboration with Erwin Olaf at the Amsterdam Rijksmuseum, as one of the Seven Most Important Cultural Figures in the Netherlands.
We are a family owned and operated business.
In 2012, Edelkoort received the most prestigious cultural award in the Netherlands, Prins Bernhard Cultuurprijs. In 2013, she curated M0BA 13: Fetishism in Fashion, a major international festival of fashion exhibitions and ancillary events in Arnhem, which was accompanied by a blog and a highly successful hardcover publication (Frame). The Faculty for Royal Designers of the RSA of Great Britain appointed Edelkoort 2014 Honorary Designer for Industry (RDI) in recognition of his pioneering career.
We are a family owned and operated business.
In 2014 it launched the publication of a new Bloom book, Bloom Saboroso, inspired by the natural wonders of Brazil, and in 2016 the book Bloom Fé, inspired by the yellow and gold of our country. Both have been used as inspirational material for the beauty, fashion, advertising and design industry.