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PROUD SOUTH is a mesmerizing visual experience that celebrates creative forces from the southern parts of the planet.

An inspiring webinar with Li Edelkoort & her collaborators Lili Tedde & Carla Fernandez.

PROUD SOUTH is a mesmerizing visual experience that celebrates the creative forces from the southern parts of the planet. 

Through the colourful and expressive lens of contemporary fashion, photography, styling, and art, Li Edelkoort and Lili Tedde have brought together emerging and established talents from wide and far.

In this webinar, Li Edelkoort will talk about the book and this unique project.


A special guest, one of the designers from the book the Mexican designer Carla Fernandez will speak about her manifesto and her work as a designer in Mexico.

Edelkoort has investigated multiple themes that connect sensational talents that hail from Latin America, Africa, South Asia and South East Asia. Not defined by maps, hemispheres or the rigid fashion system of the north, PROUD SOUTH represents an emancipated international movement. As Edelkoort observes, “A southern generation of creatives is standing up, expressing local craft, embracing regional materials, recognising ancestral practices and cherishing indigenous values.” A sense of excitement is discernible throughout this unique book, so palpable that Edelkoort says it feels “like being in a pressure cooker, creating local flavours with a sense of urgency.”
Having tracked the ingenuity from the south for several decades, Edelkoort explains just what makes the south so special: “Each garment has a soul, and each photo knows how to capture one, elevating fashion to an altogether other domain of totemic and emphatic strength. Ordinary items are lifted from their everyday functions, acquiring outsider status and insider knowledge, being both unique and universal. These strange powers gravitate around each other like atoms of a creative aesthetic bomb, waiting to explode on the centre stage of fashion, captured by gifted designers and intelligent brands. They are then eternalised by exceptional photographers who have made it a point to open the floodgates of southern creativity, cascading new ideas into an otherwise morose and repetitive landscape of fashion design, meandering with a sense of wonder, unfolding the power of expression for what southern design can become.” Fashion, style, materials, motifs and colours are therefore innovated in myriad ways. Yet the power of the south also leads by example, teaching the important lessons of de-colonialisation, inclusivity, ecology, spiritual harmony and grace.

Valor: R$ 430,00 (book with shipping for Latin America included)

Valor: R$ 380,00 (book with shipping for Brazil included)

Valor: R$ 50,00 (without book)

if you are a teacher or a student get in contact for special discount

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